The Downside of Aspirational Living

Can we just talk about this for a minute. During a recent conversation with a good friend about marketing yourself as a small business I was given the well intentioned advice that I need to sell an aspirational lifestyle. I've thought about it a lot. I just don't think I can swing it. Here is the truth of it. This is the first fancy latte I've ever ordered. It got cold while I took pictures of it. I'm only sitting in this coffee shop because I'm meeting a customer that wants this knife. I was up until 1:30 last night trying to figure out what a media kit is and how to make one. Then my website went down and I lost what progress I had made. I'll be up until 1:30 tonight to try to fix it. I'll get up 5 hours later to take care of my son for the day. I'm not complaining. I'm just trying to point out that my life is just as good/crappy as yours. The flip side is that someone is about to pay me actual money for doing what I love. All this aspirational living is bringing everyone down if you ask me. It's good to want to aspire to more, but don't let the coffee get cold in the meantime.

Jordan LeeComment